Atlanta, GA — The Faith & Freedom Coalition (FFC) today announced the launch of its 2026 Project Vote Chase, a nationwide voter education and turnout initiative designed to mobilize tens of millions of voters of faith ahead of the 2026 midterm elections.
A central focus of the initiative will be engaging “drop-off voters”—individuals who consistently participate in presidential elections but have historically been less likely to vote in midterm elections.
The 2026 Project Vote Chase will begin field operations this month in the U.S. Senate battleground states of Georgia, Iowa, Michigan, North Carolina, Ohio, and Texas. In addition, FFC will conduct voter outreach in 40 targeted U.S. House races and six gubernatorial contests. Door-to-door canvassing will serve as the cornerstone of the effort, with trained canvassers making multiple visits to targeted households to encourage voter participation.
To execute the program, FFC will employ approximately 2,000 paid canvassers and mobilize more than 4,000 volunteers nationwide. Together, they will work toward a goal of visiting 6 million homes during the 2026 election cycle. Canvassers will attempt two to three contacts with each targeted household to maximize voter engagement and turnout.
FFC maintains a proprietary national database of approximately 44 million modeled voters. The database identifies evangelical Christians, Roman Catholics, and other voters of faith who regularly attend church or Mass and whose voting history and consumer data indicate pro-life and socially conservative values. Through the 2026 project, FFC expects to directly engage approximately 32 million voters of faith.
In addition to its field operation, the program will include:
- 12 million AI-driven peer-to-peer text messages;
- More than 2 million phone calls;
- 16 million pieces of direct mail, with many households receiving multiple mailings;
- Distribution of nonpartisan voter guides to more than 190,000 churches; and
- A comprehensive digital advertising operation across social media platforms, conservative websites, and email, reaching approximately 23.6 million voters and generating an estimated 52 million digital impressions.
The 2026 Project builds on FFC’s voter outreach efforts during the 2024 election cycle, which focused on engaging lower-propensity voters. The organization conducted what it describes as the largest independent ground-game effort outside of the Republican Party in modern political history. During the 2024 campaign, FFC engaged 44 million voters of faith, conducted more than 9.5 million home visits, partnered with over 130,000 churches, sent 15 million AI-driven peer-to-peer text messages, deployed nearly 10,000 paid canvassers and volunteers, and generated approximately 78 million voter contacts nationwide.
Post-election turnout analysis found that lower-propensity voters in Georgia who were contacted through FFC’s canvassing program or other voter outreach efforts participated at a rate 37.3 percent higher than comparable voters in 2020. Similar gains were observed in other battleground states. In Michigan, lower-propensity voters targeted by FFC turned out at a rate 15.4 percent higher than in 2020, while in North Carolina turnout among FFC’s modeled lower-propensity voters increased by 9.1 percent over 2020 levels.
FFC’s voter guides are strictly nonpartisan educational resources. They provide side-by-side comparisons of candidates’ positions on public policy issues and do not endorse, oppose, or encourage votes for any candidate or political party.
The 2026 Project Vote Chase builds upon FFC’s record of expanding voter outreach each election cycle by strategically targeting lower propensity voters with additional resources. The organization conducted approximately 1.2 million home visits in 2016, 2.25 million in 2018, 5.9 million in 2020, 8.6 million in 2022, and more than 9.5 million in 2024. Through its nationwide network of churches, volunteers, and paid canvassers, FFC has developed a proven model for educating, motivating, and mobilizing voters of faith to participate in the democratic process and vote their values.