Since its founding in 2009, the Faith & Freedom Coalition has played a critical role in educating and mobilizing faith-based voters in every election cycle. As campaigns have modernized, the Faith & Freedom Coalition has led the way, combining traditional tactics of mail and door-knocking with texting, emailing, and current get-out-the-vote (GOTV) methods. Faith & Freedom Coalition and its affiliated state and local chapters compile voter guides and literature that educate millions of voters every election cycle.
In the 2024 election cycle, Faith & Freedom Coalition is leading a $62 million plan to register and turn out faith-based voters. That plan involves texting, calling, door-knocking, and handing out 30 million pieces of literature across 125,000 churches, including many in battleground states. Key to the 2024 effort is turning out 1 million recently registered evangelical voters, as well as 7.8 million evangelicals whom Faith & Freedom Coalition has identified as low-propensity voters.
Outside of the Republican National Committee, Faith & Freedom Coalition’s direct voter contact effort is the largest on the right. You can read more about that effort in Politico.