In 2024, the FFC Voter Education Program conducted a total of 78.87 million voter contacts to a micro-targeted universe of 44.1 million identified evangelicals, faithful Roman Catholics, and other people of faith in 27 strategic states. In 2024, FFC utilized 47 field offices, 3,207 paid staffers, and 5,146 volunteers to conduct its home visit and phone programs. In all, the program delivered almost 27.3 million mail pieces (2 per household in some cases), 3 million church voter guides to over 127,000 churches, 10.25 million views of online messages and advertisements, 28 million peer to peer GOTV AI -driven text messages, and a new FFC record 9,734,949 million home visits. FFC conducted a new focus on low propensity modeled faith voters in the battleground states. Low propensity voters were contacted by multiple home visits and follow up peer to peer text messaging. This focus resulted in higher turnout by LP voters. Georgia LP voters turned out 37.3% higher than in 2020.
FFC also continued its Hispanic conservative outreach program for the 2024 election cycle. The program focused on 5.3 million voters across the states of Florida, Georgia, Pennsylvania, Texas, and Wisconsin. Bilingual voters guides were created for both home visits and churches. FFC distributed over 600,000 voter guides to 4,305 Hispanic churches. Teams also visited over 942,989 homes of Hispanic voters. Working with churches prior to the election, FFC teams registered over 3,400 new Latino voters.
In 2024, conservative Christian voters made up 33% of the electorate. Over 88% of those voters voted for Trump compared to 9% who voted for Harris. These numbers are the highest share of the electorate made up of conservative Christians in a presidential election in the modern era.
Since its founding in 2009, the Faith & Freedom Coalition has played a critical role in educating and mobilizing faith-based voters in every election cycle. As campaigns have modernized, the Faith & Freedom Coalition has led the way, combining traditional tactics of mail and door-knocking with texting, emailing, and current get-out-the-vote (GOTV) methods. Faith & Freedom Coalition and its affiliated state and local chapters compile voter guides and literature that educate millions of voters every election cycle.
In the 2024 election cycle, Faith & Freedom Coalition is leading a $62 million plan to register and turn out faith-based voters. That plan involves texting, calling, door-knocking, and handing out 30 million pieces of literature across 125,000 churches, including many in battleground states. Key to the 2024 effort is turning out 1 million recently registered evangelical voters, as well as 7.8 million evangelicals whom Faith & Freedom Coalition has identified as low-propensity voters.
Outside of the Republican National Committee, Faith & Freedom Coalition’s direct voter contact effort is the largest on the right. You can read more about that effort in Politico.
