Campaigns, political parties and interest groups are all mounting massive voter registration campaigns this year to influence the outcome of the November elections.
And the Faith and Freedom Coalition has been working the crowds at NASCAR races in an effort to sign up 2 million new social conservatives. The Atlanta-based group is even sponsoring a race car with the words “Register to Vote” on the side.
The coalition’s executive director, Gary Marx, says NASCAR fans tend to be conservative and they could make the difference in a close election.
“That margin could be sitting in the stands when there are over 100,000-plus screaming fans watching those cars rev around the track,” he says.
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